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Digital Marketing Training
Designed for NZ Businesses

We help NZ businesses get seen, attract the right customers, and convert more – through tailored workshops and hands-on training that cuts the fluff and gets results. 

What You’ll Learn in This Digital Marketing Workshop

Get Found Online (SEO, GEO & AEO)

  • How to rank in Google and AI-driven search engines
  • How to stay ahead of fast-changing SEO trends
  • We blend SEO & GEO to be visible in tools like: ChatGPT, Perplexity, AI Mode and AI Overviews
  • Simple, proven tactics to improve visibility across platforms

Reach the Right People (Google Ads, Programmatic, Bing & Social Ads

  • How to run paid campaigns without burning your budget
  • Targeting by intent, not just demographics
  • Know when to use each platform and how to track results

Convert More Clicks (CRO & Strategy)

  • Why people land but don’t buy – and how to fix that
  • Building landing pages that actually work
  • Clear CTAs, fewer distractions, better results

Make Smarter Decisions (Data, Analytics & Reporting)

  • What metrics actually matter to NZ businesses
  • Setting up dashboards that show you what’s working
  • Making marketing calls based on data, not gut feel

Ready For a Digital Marketing Workshop From The Optimisers?

Contact us

Real Experience. Recognised Expertise. Proven Results.

  • We co-authored NZ’s first NZQA Level 7 SEO qualification with Unitec
  • We’ve delivered SEO & CRO training with the NZ Marketing Association for over 12 years –  covering SEO, Google Ads, CRO, and in-house team upskilling
  • We regularly guest lecture at the University of Auckland’s Digital MBA and other top NZ universities
  • We’ve done GEO and SEO training for NZ’s largest organisations – including ASB, Datacom, and government departments
  • We’re booked to deliver practical workshops and hackathons for forward-thinking orgs like Revved and the Entrepreneurs Organisation
  • We’re trusted voices in the media: sharing insights on Radio NZ and at major events like Digital Day Out Every course is built on what we do daily – training backed by real-world client results, not theory

Certified. Qualified.
Google Partner.

  • We are Google Premier Partner (Top 3% of agencies worldwide)
  • Certified across Google Ads: Search, Display, Video, Shopping, and Apps
  • Team members hold degrees and industry-recognised certifications
  • CEO Richard Conway holds a BSc(Hons) in Computer Science and Business
Google Partner

Not Sure Where To Start With Digital?

Our GEO Playbook gives you the essential steps to get found in AI-driven search. Pop in your email and we’ll send you the AI Search Manual in a PDF format.

AI Search playbook
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