At The Optimisers, we’re experts in driving growth with smarter strategies. We tailor AI & Analytics, Paid and Organic Media to match your specific goals at each stage, measuring success by the outcomes rather than the channel. This flexible approach ensures you always get the right mix to drive meaningful results.
Zigging Where Others Zagged: How The Optimisers Began
In 2009, Richard Conway and his wife Emily arrived in New Zealand with little more than ambition and a belief that they could build something meaningful. With no network, no clients, and no roadmap, they founded Pure SEO on a simple principle: do the right thing. From a borrowed desk and a $200 website, Richard reached out to businesses with the promise that ethical, effective digital marketing could transform their success. Every client was earned through sheer grit, and even as the business grew, life threw challenges their way—from personal loss to the pressures of scaling. Yet, through resilience and a steadfast commitment to integrity, Pure SEO became New Zealand’s most awarded digital marketing agency.
By 2022, the landscape had changed. The rise of AI, led by ChatGPT’s breakthrough, made it clear that digital marketing was evolving fast, and staying still meant falling behind. Richard and his team seized the moment, bringing in experts, redefining their approach, and shifting from visibility-focused SEO to full-funnel performance marketing. The transformation was bigger than a strategy change—it was a reinvention. And so, in 2024, Pure SEO became The Optimisers. More than just a new name, it reflected a mindset: optimisation as a way of thinking, not just a tactic. Blending AI, creativity, and an unwavering focus on customer outcomes, The Optimisers continue to push boundaries, helping businesses thrive in a world that never stops changing.
Meet The Optimisers: A People-First Team
SHEPPARD
TIA
BATTEN
KUPE
Our Values
Be true
We make the right decision and keep promises.
Prioritise by impact
Every action and decision is measured by its ability to drive impactful outcomes.
Keep the buck
Everyone is empowered to take ownership and make confident decisions, fostering accountability and trust
We are family
We celebrate the unique backgrounds and experiences of our team, creating a space where everyone feels they truly belong.
Stay curious
We never settle for “good enough.” We ask questions, challenge assumptions, and explore new ways to improve.
Our Partnerships
We forge genuine connections, turning our partners into your partners so you always have the latest technology and insights at your fingertips.
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