Bike Barn: Changing Gears with a Smarter Digital Strategy

99.03
increase in revenue

183.72

growth in transactions

92.54

increase in conversion rate
123/3

The Challenge: A Website Stuck in Low Gear

Bike Barn, one of New Zealand’s leading bike retailers, had a solid reputation but struggled to make an impact online. Its website wasn’t ranking well for key search terms, meaning potential customers weren’t finding it when searching for bikes, accessories, or repairs. Without strong local and national visibility, it was missing out on valuable sales opportunities. 

We got straight to work optimising Bike Barn’s digital presence, focusing on SEO and paid search to ensure they reached the right audience at the right time. Here’s how we made it happen: 

  • Website Optimisation: We refined the technical structure and on-page content to improve search rankings.
  • In-Depth Analysis: A deep dive into competitors and market trends helped us craft a winning strategy.
  • Data-Driven Ad Campaigns: We leveraged Google Ads and remarketing to drive targeted traffic.
  • Custom Reporting: We built reports that clearly displayed performance and results to the management team, highlighting key performance indicators (KPIs) that mattered.
  • Customer Journey Mapping: We improved the experience for online shoppers, making it easier for them to find and purchase what they needed.

Our strategy delivered incredible results within just six months: 

  • 99.03% increase in revenue – nearly doubling sales year over year.
  • 92.54% increase in conversion rate – turning more website visitors into customers.
  • 183.72% growth in transactions – more people making purchases online than ever before.

What This Means for Your Business

Bike Barn’s success story shows how the right mix of SEO, paid search, and customer-focused strategy can transform an underperforming website into a sales powerhouse. If your business is struggling with visibility or conversions, we’re here to help.

Want to see similar results? Let’s chat about how we can drive growth for your business.

Contact us