Paid media is any digital advertising you pay for to reach your target audience.
What is paid media
Paid media is a powerful way to get your brand in front of the right people at the right time. It covers any digital advertising you pay for— – whether that’s search ads, social media ads, display ads, or sponsored content. The key is making sure every penny spent delivers real results. That’s where strategy, data, and continuous optimisation come in.
At The Optimisers, we take a smarter approach to paid media. It’s not just about getting clicks—it’s about reaching your ideal customers, driving real engagement, and maximising your return on investment. We focus on three key areas:
What are the different types of paid media
Google Ads
Google Ads
Connects you with high-intent customers actively searching for your products or services.
Paid Social
Paid Social
Paid Social places your brand in front of engaged audiences across Facebook, Instagram, LinkedIn, TikTok, and more.
Programmatic Advertising
Programmatic Advertising
Programmatic Advertising uses data-driven automation to deliver highly relevant ads at scale.
Each channel plays a unique role in your marketing strategy, and when combined, they create a powerful system for growth. Let’s make your paid media work harder.
Contact usA smarter approach to paid media
Effective paid media isn’t about a one-size-fits-all approach—it’s about knowing when to pull the right levers and making every dollar work harder. That’s why we take a SCALE approach to strategy, ensuring every campaign is built for sustainable growth: Strategise, Capture, Activate, Leverage, and Expand. By combining channels in a way that’s tailored to your business, we ensure your investment delivers real, measurable impact:
Strategise
Understanding the data
Before launching anything, we take a deep dive into your business, audience, and market data. Who are your ideal customers? How do they behave online? What’s already working (or not)? By analysing past performance and competitor activity, we shape a strategy designed to capture attention and drive real outcomes, not just vanity metrics.
Capture
Attracting the right audience
Now that we have a solid foundation, we activate Paid Search, Paid Social, and Programmatic advertising in the right combination for your business.
Whether it’s targeting high-intent users through search, building awareness with social ads, or using programmatic to reach customers across multiple touchpoints, we ensure your brand is in front of the right people at the right time.
Activate
Driving conversions
Attracting traffic is one thing- turning that traffic into action is another. We continuously refine targeting, messaging, and creative to drive the highest possible return on investment. From optimising landing pages to testing different ad formats, we ensure every element of your campaign is fine-tuned to convert interest into revenue.
Leverage
Retaining and learning from your customers
Your best source of future growth? The customers you already have. We use paid media to keep them engaged, whether that’s through remarketing, loyalty-focused campaigns, or personalised messaging. At the same time, we analyse their behaviour to uncover new opportunities – feeding that insight back into the strategy to improve performance.
Expand
Scaling what works
Once we’ve proven what delivers results, we scale—whether that means increasing spend on high-performing channels, testing new audiences, or expanding into new markets. Because we’re constantly learning, optimising, and adapting, your paid media strategy evolves alongside your business, ensuring continued growth.
We don't just run ads we create a paid media strategy that adapts, evolves, and delivers real business impact. Let’s make your investment work harder.
Organic and Paid: A Winning Combination
The most effective marketing strategies don’t rely on just one approach. While paid media delivers immediate visibility and fast results, organic media builds long-term trust and brand authority. Together, they create a powerful engine for sustained growth, driving both short-term wins and long-term impact. See how our organic media expertise can strengthen your paid strategy.
Paid Media Case Studies
Our curated team of experts are driven by one thing and one thing only; our client’s success.
