Google Ads ensures your brand shows up at the right moment, using data-driven targeting to connect you with customers who are ready to act.
What are Google Ads
Google Ads is a data-driven advertising platform designed to put brands in front of the right audience at the right time. Operating across search, display, video, and shopping channels, it connects businesses with high-intent users actively exploring their options. Built on a pay-per-click (PPC) model, advertisers only pay when someone engages, ensuring budget is spent efficiently. Success lies in standing out in the auction, smart bidding, AI-powered optimisation, and strategic targeting fine-tune campaigns in real-time, improving performance and return on investment. When executed well, Google Ads does more than drive traffic, it delivers the right traffic, turning interest into action.
What are the different types of google ads
Standard Shopping
Shopping campaigns stand out by putting products front and centre with eye-catching images, prices, and ratings right in the search results. This visual format grabs attention and gives shoppers the details they need at a glance, making it easier to compare and decide. For e-commerce brands, Shopping feeds are an essential tool for reaching ready-to-buy customers and driving more conversions.
Demand Generation
Demand generation campaigns in paid search aren’t just about capturing existing demand—they create it. By using Google’s AI to place video, image, and text ads across YouTube, Discover, and Gmail, they put brands in front of the right people before they even start searching. It’s a way to spark interest early, build awareness, and drive high-intent traffic that turns curiosity into conversions.
Search
A strong paid search strategy keeps a brand in front of potential customers from first interest to final decision. It builds awareness early, reinforces consideration with useful content, and drives action with the right offers at the right time. By staying visible throughout the journey, it helps guide decisions and ensures the brand is always in the running.
Performance Max
Performance Max takes a different approach to paid search, removing keyword constraints and letting Google’s AI optimise ad delivery. It uses a brand’s assets to serve ads across Search, YouTube, and other Google channels, making sure the right audience sees the right message at the right time. With everything running under one campaign, Performance Max constantly fine-tunes performance to drive more conversions and get the most out of the budget.
Youtube
YouTube ads add another layer to search strategy by reaching users before they start looking. Instead of relying solely on active searches, they place brands alongside relevant videos, making an impression early in the journey. This exposure builds familiarity and interest, increasing the chances that users will search for the brand or its products later, bridging the gap between visual engagement and intent-driven discovery.
App Campaigns
Getting an app noticed in a crowded marketplace isn’t easy, but app store ads give it a direct route to the top. Instead of relying on organic discovery, they place the app in prime spots – right where users are searching or browsing for something new. Strong visuals and strategic targeting turn visibility into action, driving installs and pushing the app up the rankings faster.
Tailor-made approach
Every digital strategy we create is built around the unique needs of each customer—there’s no one-size-fits-all approach here. We tailor a blend of channels to match specific goals, whether it’s driving conversions, increasing brand awareness, or capturing high-intent traffic. By combining the right mix of search, social, video, and display, we ensure every campaign delivers the results that count for your business.
Google Ads Case Studies
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