Paid social is a targeted advertising strategy that leverages social media platforms to reach the right audience, drive engagement, and convert users through data-driven, optimised campaigns.
What is paid social
Paid social puts brands in front of the right audience with targeted ads across platforms like Facebook, Instagram, LinkedIn, Twitter, Snapchat, and TikTok. It’s a powerful way to reach new customers, reinforce brand messaging, and drive engagement beyond organic reach.
By running paid social alongside search and programmatic campaigns, messaging stays consistent across every touchpoint. This keeps potential customers engaged throughout their journey, making sure the brand stays top of mind when it’s time to take action.
Social ad formats and when to use them
Discovery and Engagement
Use carousel ads, short videos, or static posts to share useful insights about your product or industry. Giving people the right information early on builds curiosity and helps them see the value in what you offer.
Insights and Analysis
Use engaging formats like infographics, step-by-step guides, or video explainers to make complex ideas easy to grasp. Opt for interactive ad formats-think polls, quizzes, or Q&A sessions-that encourage participation and help users connect with your brand while learning something valuable.
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Evaluation and Proof
Showcase your product in action, highlighting how it solves real challenges. Use customer testimonials, case studies, or demo videos to add credibility and give potential buyers the proof they need to make a confident decision.
Action and Retention
Encourage conversions with strong calls to action-think limited-time discounts or free trials. After purchase, keep engagement high with ads that provide onboarding tips, user guides, or best practices, helping customers get the most out of your product while strengthening loyalty.
Paid Social Strategy
Every paid social strategy we create is tailored to your business goals- – there’s no one-size-fits-all approach. Whether you’re looking to drive conversions, build brand awareness, or retarget high-intent audiences, we design campaigns that put your brand in front of the right people at the right time. By leveraging the best of Facebook, Instagram, LinkedIn, TikTok, and beyond, we ensure every ad works smarter to deliver measurable results.
Social Media Platforms
Reddit
Advertising on Reddit puts brands in front of passionate niche communities that care about authenticity. Whether it’s tech, gaming, or a specific hobby, Reddit users value real, community-driven content – so brands that get it right earn real engagement.
Facebook
Facebook’s massive audience spans all ages and interests, making it a solid choice for brands looking to connect with families, professionals, and local communities. Whether you’re driving awareness or engagement, it’s a versatile platform with serious reach.
Instagram
Snapchat keeps brands in front of Gen Z and Millennials with fast, interactive content that feels native to the platform. If you’re looking for immersive experiences that drive engagement and loyalty, this is where the action happens.
LinkedIn
LinkedIn is the go-to for professional networking, making it perfect for reaching decision-makers, industry leaders, and B2B audiences. Whether it’s brand building, lead generation, or recruitment, it connects you with people in the right mindset.
Pinterest
Pinterest is where people come for ideas and inspiration-whether it’s home decor, fashion, DIY, or planning their next big purchase. With a highly motivated, purchase-ready audience, it’s a powerful platform for brands looking to influence buying decisions.
Snapchat
Snapchat keeps brands in front of Gen Z and Millennials with fast, interactive content that feels native to the platform. If you’re looking for immersive experiences that drive engagement and loyalty, this is where the action happens.
TikTok
Snapchat keeps brands in front of Gen Z and Millennials with fast, interactive content that feels native to the platform. If you’re looking for immersive experiences that drive engagement and loyalty, this is where the action happens.
X
X connects brands with an always-on, highly engaged audience that thrives on real-time conversation. Whether it’s news, trends, or thought leadership, it’s the place to tap into what people are talking about right now.
Paid Social Case Studies
Our curated team of experts are driven by one thing and one thing only; our client’s success.
