At The Optimisers, we believe digital marketing should make a real-world impact. That’s why we were proud to partner with Anxiety NZ, a charity dedicated to providing mental health support across Aotearoa. With a strong mission but limited resources, they needed to boost their online visibility, engage their audience, and ensure their vital services reached the people who needed them most. Here’s how we helped make that happen.
Helping More Kiwis Access Mental Health Support
16.73
Increase in impressions
32.22
Lower costs
How We Helped Anxiety NZ Connect with More People
Anxiety NZ
Challenges
01
Struggling to get noticed
02
Limited Resources
03
Breaking the stigma
We got stuck in with a strategy built to make an impact:
- Maximising Google Ads Grants – We optimised their grant account to drive awareness and visibility, making sure their resources reached the people who needed them most.
- Website optimisation – When they launched a new website, we made sure everything was SEO-friendly, and their landing pages were primed for engagement.
- Empowered Campaign promotion – Anxiety NZ launched Empowered, a free online programme to help people build mental wellness skills. We helped spread the word to ensure it got in front of the right people.
- Collaboration for impact – We worked hand-in-hand with their team to create campaigns that boosted engagement with their helpline and other essential resources.
Anxiety NZ is on a mission to support mental well-being across Aotearoa, but they faced a few hurdles:
- Struggling to get noticed – They needed to reach the right audience and boost their online presence.
- Limited resources – As a charity, they didn’t have an in-house digital marketing team.
- Breaking the stigma – Educating communities and challenging misconceptions about mental health was key, but engagement needed a lift.
From 1 October 2024 to 15 January 2025, our work delivered:
- 16.73% increase in impressions – More people found Anxiety NZ’s resources when they needed them.
- 33.22% lower costs – We made their budget work smarter, not harder.
- Month-on-month growth – Compared to July 2024, impressions, clicks, and conversions all improved while costs dropped—proof that data-driven strategy pays off.
Making a Real Difference
Partnering with Anxiety NZ has been a privilege. Their dedication to mental health, combined with our expertise in SEO, analytics, and digital strategy, has helped connect more people with vital support.
“Our partnership […] has been instrumental in amplifying Anxiety NZ’s digital presence. Since 2022, their expertise in SEO, Google Ads, and website optimisation has been essential in helping us connect with the people and whānau who need our mental health resources the most. We’re deeply grateful for their ongoing commitment to our mission, to help grow positive mental health and wellbeing in Aotearoa, New Zealand.”
Sarah WoollardCEO, Anxiety NZ
“At Anxiety NZ, we feel incredibly lucky to work with […] a dedicated partner that has made a real difference in our digital marketing efforts. Over the years, their team has generously shared their time, expertise, and resources to help us connect with more people and whānau living with anxiety and other mental health experiences.
What stands out […] is their kindness, responsiveness, and genuine care for what we do. Their expert support in SEO, analytics, and digital marketing has helped us grow our reach and make a bigger impact in the community.
[The Optimisers'] commitment to supporting mental health has been such a valuable part of our journey, and we couldn’t be more grateful to have them by our side.If your organisation or business needs tailored help with digital marketing, we can’t recommend [them] enough. They’re professional, generous, and amazing to work with.
Thank you […] for everything you’ve done to support us and the people we serve. Together, we’re making a real difference!💙”
Leslie ScottCommunications, Anxiety NZ
Looking to amplify your impact?
If you need a digital strategy that delivers real results, let’s chat. We’re here to help.
Disclaimer: This work was originally undertaken by our team under the name Pure SEO. At The Optimisers, we bring the same expertise and strategic approach—elevated by our ongoing evolution and commitment to delivering even greater results.
