GEO/SEO and CRO Training

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At the Revved. hackaton yesterday, SEO legend Richard Conway reminded us that it's authenticity, connection, and a great story that cuts through the AI clutter.

Erika BardenManaging Director @ Frank Innovation & Transformation

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Excellent session. Richard is an expert in his field, and it was great to have a hands-on workshop with immediate take home value.

Workshop attendees

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“Richard is very easy to listen to and explains things in layman's terms. Both Hugo and I got so many takeaways.”

Workshop attendees

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Richard demonstrated that he is an expert on this subject.

Workshop attendees

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One of Aotearoa's SEO pioneers Richard Conway of Pure SEO and The Optimisersdropped a massive truth bomb 💣 last night:

"In this market, authenticity is going to win out. If you put your heart, soul and your true self in your content, you're going to engage with people."

Feels. 🫶

I did just that this week, and it gave people an opportunity to tell me their own stories online and in real life. Because we all have stories of pain - whether physical, mental, emotional or spiritual. And we all get to the point where we're done, and can't hide it anymore.

But back to Richard... thanks for your generosity in giving us your book, How to get to the top of Google Search. And huge thanks to Revved. and Francesca Blomfield for the SEO Hackathon yesterday. 👏

(I'm basically an expert now). Great to level up my SEO skills and knowledge about AEO and Search in 2025.

So go be you, and I'll cheer you on! 🎉

Belinda NashCulture Curator @ Good Magazine

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Last week, Richard Conway - Founder of Pure SEO and The Optimisers - joined us to power our third Future Forge Lab Hackathon, How to Win the Search Game in 2025.

Inside the Lab, we explored how small, specific tweaks can make a world of difference - and why authenticity is now the ultimate SEO. Reddit is rising as a trusted source because it’s human.

Barnacle SEO showed how to attach to bigger currents. And the Revved community rolled up their sleeves, stress-testing their own sites in real time.

We left with sharper tools, new connections, and that unmistakable Revved energy - capped off with sunshine conversation, and a well-earned drinks at Akarana Events Centre.

Thank you to Richard Conway and The Optimisers for powering the session, to the Revved Assembly for bringing the energy, and to Akarana Events Centre - the perfect backdrop for another day of collisions, clarity, and collaboration.

Momentum doesn’t wait. The next Lab is already in motion.

Engines ON. Excuses OFF.

Revved

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Missed our event last week? Here’s an awesome recap from Christina Wedgwood to get you up to speed…

Last week saw a few dozen of us head downtown for the fabulous Richard Conway’s ‘SEO, GEO & AIO: Winning the Search Game in 2025’ event.

Once we got the air-con under control and it stopped feeling like we were inside a fridge, we explored all the ways that search has changed – and what’s stayed the same – with the advent of AI.

The key takeaway was that the fundamentals of strong SEO still apply now. If you’re doing the basics right, all of that will benefit large language models (LLMs), too.

However, being at the top of search isn’t delivering as many leads as it used to – across the board. Audiences are more fragmented and we’re seeing far more ‘zero click’ search results – meaning searchers aren’t actually clicking through to your website. All of this needs to be worked into people’s strategies.

As always, Richard’s emphasis was on ethical tactics – not gaming the system. At the end of the day, creative marketing and compelling content will help businesses and brands win.

We all got stuck into workshopping and researching our own keywords and came away with practical and actionable learnings to implement. Plus, it was cool to see so many members with others in their teams along to learn also!

Thanks for another fantastic learning event, EO.

EO New Zealand (Entrepreneurs’ Organization)