How SEO & Google Ads Boosted Visibility for BDO

500
Increase in monthly traffic
92
Boost in overall organic traffic
2,400
Rise in traffic to the Tauranga office alone

Optimising Digital Visibility for a Leading Accounting Firm

BDO is one of the world’s leading accounting and advisory networks, providing expert financial services across audit, tax, and advisory. With 15 locations across New Zealand, BDO needed a stronger online presence to match its trusted reputation.

While the firm had industry expertise and brand authority, its digital visibility wasn’t where it needed to be. The site’s technical limitations and scattered structure made it difficult to rank highly in local and national search results.

To tackle this challenge, BDO partnered with Digital Popcorn, part of the same expert team behind The Optimisers (formerly Pure SEO). Working together, we refined BDO’s SEO strategy, restructured its website, and integrated Google Ads—delivering game-changing results.

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The Challenge: A Disconnected Digital Presence

As a firm with multiple locations, BDO needed a consistent and effective digital strategy that would help them rank well in search across both national and local levels. However, they faced a few key challenges:

  • No CMS (Content Management System) – making it hard to update content and optimise pages efficiently.
  • Scattered site structure – location pages weren’t well-organised, impacting search rankings.
  • Low organic visibility – struggling to compete against local firms with stronger SEO foundations.

They needed a structured, scalable approach that would improve organic search rankings and drive high-value traffic without overhauling their entire site.

Rather than focusing on just one fix, we took a holistic approach, addressing technical SEO, content improvements, and paid search to maximise visibility across all levels of the funnel.

  • Technical SEO Fixes – Improved site structure and location pages for better crawlability and indexability.
  • Content Optimisation – Updated on-page content to target the right keywords and match high-intent search queries.
  • Backlink Strengthening – Built a stronger domain authority through high-quality industry backlinks.
  • Google Ads Integration – Combined SEO with paid search strategies to drive immediate visibility for high-value services.

This full-funnel strategy ensured that SEO, content, and paid search worked together, creating a sustainable and scalable digital presence.

The Future: Smarter SEO with Full-Funnel Marketing

BDO’s success proves that technical limitations don’t have to hold businesses back. With the right mix of SEO, structured content, and paid search, even the most complex websites can become high-performing lead generation tools.

At The Optimisers, we combine SEO, paid search, and full-funnel marketing to help businesses rank higher, attract more leads, and grow faster.

Want to see how SEO and full-funnel marketing can take your business to the next level? Let’s chat.

Explore Our SEO & Paid Search ServicesGet a Full-Funnel Strategy That Works

Disclaimer: This work was originally undertaken by our team under the name Pure SEO. At The Optimisers, we bring the same expertise and strategic approach—elevated by our ongoing evolution and commitment to delivering even greater results.