How Craigs IP Boosted Local Search Traffic by 500%

500
increase in monthly traffic across all local branch pages
2,400
rise in traffic to the Tauranga office alone
92
boost in overall organic traffic

Turning SEO into a Growth Engine for a Leading IP Firm

Craigs IP is a trusted name in intellectual property (IP) law, helping businesses protect their innovations and ideas. With offices across New Zealand, they wanted to increase their visibility in local and regional search results, ensuring potential clients could find them easily. But after years of little movement in their online presence, they needed a fresh approach. That’s where we came in. 

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The Challenge

Craigs IP had an established reputation, but their website wasn’t pulling its weight. Organic traffic was stagnant, local branches weren’t getting the visibility they needed, and lead generation was sluggish. The goal? Achieve a drastic turnaround in just six months. 

We took a deep dive into their website and found the issue—poor SEO structure was holding them back. Our strategy focused on: 

  • Reworking the site’s SEO foundations to improve rankings.
  • Optimising local branch pages so each office could attract the right audience.
  • Enhancing user experience to keep visitors engaged and drive conversions.

The impact? Huge.

  • 500% increase in monthly traffic across all local branch pages.
  • 92% boost in overall organic traffic.
  • A staggering 2,400% rise in traffic to the Tauranga office alone.

By focusing on strategic SEO improvements, we turned a struggling website into a high-performing asset. More visibility meant more leads and more business for Craigs IP. 

Get the Same Results for Your Business

Struggling to bring in website traffic (or leads)? You’re not alone. Many businesses struggle with SEO, but the good news? It’s fixable. With the right strategy, you can turn your website into a powerful lead generator—just like Craigs IP did.

At The Optimisers, we don’t do guesswork. We use data-driven SEO strategies that make a real impact. Whether you’re looking to rank higher, attract more customers, or outshine your competition, we’ve got you covered.

Let’s talk about how we can do the same for you. Get in touch today.

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