Empowering Growth: How We Helped Four Words Scale Up

438
Increase conversion
62
Increase organic revenue
92
CTR (Click-Through Rate)

Empowering Growth: How We Helped Four Words Scale Up

Four Words, a leading jewellery brand known for its exquisite engagement rings and bespoke designs, knew they needed a better digital strategy, but past experiences left them feeling disheartened. They had worked with agencies that promised results but delivered little impact. They wanted more than just SEO improvements; they needed real business growth, stronger engagement, and a partner who would work with them, not just for them. That’s where we came in.

Four Words

Challenges

01

Poor keyword rankings and visibility

02

Ineffective content strategies

03

Previous SEO efforts felt disconnected from their goals.

04

A narrow timeframe to achieve significant growth.

123/3

The Challenge

When Four Words came to us, they were feeling stuck. Their past experiences with SEO agencies had been frustrating—generic strategies, little involvement, and no real results. They needed more than just another agency; they needed a true partner in their digital journey.

Four Words wanted:

  • Better visibility – Their keyword rankings weren’t where they needed to be.
  • Stronger content – Their existing strategy wasn’t converting traffic into customers.
  • A hands-on approach – They wanted to be part of the process, not just spectators.
  • Fast, measurable growth – They needed results that actually moved the needle.

We don’t do cookie-cutter SEO. Instead, we built a collaborative strategy that made Four Words an active player in their success.

Here’s what we did:

  • Competitor Analysis: Regular deep dives into industry trends, giving the team the skills to track competitors and adjust strategies.
  • Tailored Content Strategy: No templates—just a plan built around their brand voice, with SEO-friendly content they could take ownership of.
  • On-Page SEO Optimisation: Tweaked titles, metadata, and internal linking for maximum search visibility.
  • Technical SEO Fixes: Improved site speed, structure, and schema markup while training their team to manage future updates.
  • SEO Training Workshops: Hands-on, industry-specific workshops so they could confidently run parts of their SEO strategy.
  • Custom Performance Tracking: A real-time analytics dashboard, giving them full visibility on progress.

A data-driven approach with real impact:

  • 142% increase in organic traffic (Jan–Dec 2024).
  • 40% more key actions, like inquiries and appointment bookings.
  • 162% growth in blog traffic from organic search.
  • 233% increase in appointment form completions, proving stronger lead generation.
  • Huge jump in rankings: Keywords in the top 20 positions grew from 48 to 229.
  • Four Words move to page 1 for ‘Engagement Ring” keywords.

The Bigger Picture

Beyond the numbers, the biggest win was helping the Four Words team become more confident and capable in managing their own SEO. They’ve moved from sceptical to confident, and they are now equipped with the skills to keep scaling their success. Their next goal? Quadrupling organic growth. And with the strategy, tools, and knowledge they have attained, they’re set to make it happen.

“We really enjoy working closely with Pure SEO [The Optimisers]. Both Michael and Tama have been excellent in seeing incredible growth in our organic search traffic. Their lateral thinking, attention to detail and care taken with our strategy, execution and follow has been world class. Couldn't recommend them more!” Vivek Kumar (Product Manager, Four Words).”

Ready to Level Up Your Digital Marketing?

If you’re looking for a digital marketing partner that works with you, not just for you, let’s chat. Whether you need to boost visibility, generate more leads, or reinvigorate your full-funnel digital marketing strategy, we’re here to help.

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Disclaimer: This work was originally undertaken by our team under the name Pure SEO. At The Optimisers, we bring the same expertise and strategic approach—elevated by our ongoing evolution and commitment to delivering even greater results.