HomePro: Smarter Digital Marketing for Bigger Results

311.08
increase in new users

225.86

increase in submitted contact forms

162

growth in blog traffic from organic search

HomePro is a trusted name in kitchen and bathroom renovations across Auckland. Since 2005, they’ve helped homeowners create stunning, functional spaces—without breaking the bank. But even with years of experience and top-quality craftsmanship, they weren’t getting the online visibility they needed to bring in new clients. 

That’s where we came in. 

Chris, who had recently taken over HomePro, knew the business had to be found online to grow. He wanted to attract high-intent leads and stand out in a competitive space. Our mission? Turn HomePro into a local digital powerhouse through smart SEO and SEM strategies. 

HomePro

Challenges

01

Low Online Visibility

Reputation not reflected online.

02

Few Quality Leads

Needed more customer inquiries.

03

Search Ranking Struggles

Aiming to dominate North Shore

123/3

The Challenge

HomePro had a strong reputation in Auckland, but its online presence didn’t reflect that. It needed more leads, better brand visibility, and a strategy that put it ahead of the competition. Specifically, it wanted to dominate searches in the North Shore area, where its ideal customers were actively looking for renovation experts. 

HomePro needed a digital strategy that balanced quick wins with long-term growth. Our solution was to combine search engine marketing (SEM) with a powerful SEO foundational plan to drive immediate leads while building organic visibility over time. 

1. Smarter Google Ads

To make the most of HomePro’s budget, we took a highly targeted approach to their SEM campaigns: 

  • Hyper-Local Targeting: Instead of broad Auckland-wide ads, we honed in on high-intent suburbs across the North Shore and West Auckland.
  • Two-Pillar Strategy: One campaign focused on brand awareness, ensuring HomePro was the top result when customers searched for them. The other targeted industry-specific keywords like “kitchen renovations Auckland” and “bathroom design.”
  • Audience Refinement: By using Google Ads’ audience targeting, we identified high-converting customer segments—including luxury travellers and fitness enthusiasts—who showed strong interest in home renovations.
  • Budget Optimisation: Chris understood that Google Ads is an investment, not an expense. By strategically increasing budget in key areas, HomePro maximised reach and conversions.

2. SEO That Builds Authority & Visibility

While Google Ads delivered instant results, our SEO strategy worked in the background to build HomePro’s organic search strength. 

  • Quality Content & Link Building: We created informative blog posts and landing pages packed with industry insights and optimised keywords. Plus, we secured high-authority backlinks to boost HomePro’s search rankings.
  • User Experience Focus: Strong CTAs, clear navigation, and engaging content ensured visitors stayed on the site longer, improving conversions.
  • Social Amplification: HomePro shared optimised content across their social platforms, further driving traffic and brand credibility.

Our dual approach delivered outstanding results: 

Paid Traffic Growth

HomePro’s Google Ads campaigns didn’t just drive more visitors—they brought in high-quality leads. 

Massive Growth in Contacts & Leads 

  • Submitted contact forms: ⬆️ 225.86% (189 vs 58)
  • Email clicks: ⬆️ 1,650.00% (35 vs 2)
  • Phone clicks: ⬆️ 500.00% (84 vs 14)

More Website Visitors & Engagement 

  • Users: ⬆️ 311.08% (3,375 vs 821)
  • New Users: ⬆️ 312.53% (3,358 vs 814)
  • Sessions: ⬆️ 304.75% (3,752 vs 927)
  • Bounce Rate: ⬇️ 0.22% improvement (67.06% vs 67.21%)

Organic Traffic Surge

HomePro’s Google Ads campaigns didn’t just drive more visitors—they brought in high-quality leads. 

  • Total search impressions: ⬆️ 76.7% increase (46.3K vs 26.2K)
Maximise ROI & Business Growth

Chris saw a massive return on investment: 

“My phone started ringing and wouldn’t stop… I was often having to ask clients if I could recontact them because I was busy following up other leads.” 

Final Thoughts: The Power of Digital Done Right

Chris went from struggling with visibility to running a business that’s booked out months in advance. And the best part? This is just the beginning. With SEO continuing to build momentum and paid search driving consistent results, HomePro is set for long-term success. 

“[…] HomePro can unequivocally say that the campaign has been incredibly successful. We’ve had a lot of work come through, more work than we expected. And in fact, we’re now busy for the next three or four months with leads that have been generated.” – Chris Gregory, HomePro. 

At The Optimisers, we make digital marketing work—without the fluff. If you’re ready to get found, get leads, and grow your business, let’s chat.

Contact us