Nefertiti Salon, a high-end beauty salon in Auckland, was struggling to get the visibility they needed to grow. Despite working with a previous marketing agency, their results were underwhelming. Their primary marketing relied on a road sign outside the salon—hardly enough to attract today’s digitally savvy customers. They needed a smarter, data-driven approach to bring in more bookings and boost profitability. That’s where we stepped in.
From Roadside Signs to Digital Success: A Beauty Salon Growth Story
10.8
conversion growth
295.69
total conversions
+327.51
increase in impressions
Nefertiti Salon needed to:
- Increase visibility – Their brand wasn’t reaching enough potential clients online.
- Boost bookings – They wanted more appointments without wasting ad spend.
- Maximise return on investment – They needed their marketing dollars to work harder and deliver real revenue growth.
We created a high-performance digital strategy that put Nefertiti Salon directly in front of the right audience—people actively searching for beauty services in Auckland.
Here's what we did:
- Search Ads: We targeted high-intent keywords to reach users ready to book beauty services.
- Performance Max Campaigns: Leveraged machine learning to deliver ads across Google Search, Display, YouTube, and Gmail.
- Dynamic Search Ads (DSAs): Automatically created ads tailored to user intent, improving efficiency and relevance.
- Landing Page Optimisation: Designed conversion-focused landing pages to turn clicks into bookings.
- Advanced Conversion Tracking: Set up tracking for purchases, enquiries, and bookings to make data-driven optimisations in real-time.
A strategy built for impact delivered outstanding results:
- 295.69 total conversions (bookings, enquiries, purchases) in June 2024.
- Cost per conversion dropped to just NZ$6.68, ensuring efficient ad spend.
- +327.51% increase in impressions, reaching 281,922 potential customers.
- Clicks surged by +55.19% (totalling 8,045), driving more traffic to their site.
- Conversions grew by +10.80%, increasing to 1,472.06 conversions, proving the strategy drove real business growth.
- Better ad visibility, with a 4.24% reduction in lost impressions due to ad rank.
This wasn’t just about running ads—it was about making every marketing dollar work harder. With a focused, data-driven approach, we helped Nefertiti Salon move beyond outdated marketing tactics and into a digital strategy that delivers sustainable growth. More visibility meant more bookings, more revenue, and a thriving business.
Ready to Transform Your Business?
If your marketing isn’t bringing in the results you need, it’s time for a smarter approach. Let’s create a digital strategy that drives real, measurable growth—just like we did for Nefertiti Salon. Get in touch today.
““[…] [The Optimisers] took my business to the next level within three months, they constantly were in touch and optimising our campaigns with google so we ranked highly with in our community. We confidently can say from tracking this in salon that 95% of our new business came from our google ad’s. Our account managers that we worked with were Saniya and Vas and both of them took the time to explain what we were seeing with trends etc and gave additional advice on what we could do to furthermore activity on the website and google. Thank you thank you thank you! Highly recommend this team.””
Lisa JamisonNefertiti Salon, Auckland
Ready to Level Up Your Digital Marketing?
If you’re looking for a digital marketing partner that works with you, not just for you, let’s chat. Whether you need to boost visibility, generate more leads, or reinvigorate your full-funnel digital marketing strategy, we’re here to help.
