Unlocking Digital Success with Western Lock Services

18.54
conversion rate

60%

lead success rate

61.75

increase in organic traffic

Discover how The Optimisers helped Western Lock Services take control of its digital presence with a powerful SEM strategy that delivered real, measurable results. 

From Digital Frustration to Success 

“We can’t thank […] [The Optimisers] enough for turning things around for us! After our last digital marketer dropped the ball, our online presence took a hit, and we were struggling to be seen on Google. But since partnering […], we’ve experienced a massive increase in phone calls, emails, inquiries, and booked jobs.  

“They have truly gone above and beyond in every aspect. Their communication is excellent, and they always take the time to answer any questions we have. We’ve been kept in the loop at every stage, and they’ve provided solid proof to back up everything they tell us. […] we’re back on track and thriving!”  

– Sarah Bray, Western Locksmith Services. 

 

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The Challenge

Western Lock Services, a local locksmith business in West Auckland, was struggling to make an impact online. With little digital visibility, underperforming ads, and no historical campaign data, lead generation was a major challenge. The business needed a complete digital marketing overhaul to drive growth and expand within a 6–12 month timeframe. 

Key challenges included: 

  • Poor search rankings and minimal organic visibility
  • No past campaign data to build on
  • Ineffective Google Ads that weren’t generating leads
  • A tight timeline for business growth

We knew that a strong, integrated Search Engine Marketing (SEM) strategy, bringing together SEO and Google Ads, was the key to getting real results. Instead of treating SEO and paid ads as separate strategies, we combined them to maximise impact. 

Here’s how we made it happen: 

  • Optimised Service Pages & Landing Pages – We refined key pages for better organic rankings and higher ad performance.
  • Strategic Google Ads Campaigns – We launched targeted Google Ads campaigns that worked alongside SEO, focusing on high-intent keywords to improve visibility, reduce costs, and drive quality leads.
  • Smart Conversion Tracking – We set up tracking to monitor phone calls and form submissions, ensuring real-time insights for ongoing optimisation.

By aligning SEO and Google Ads, we didn’t just boost visibility, we helped Western Lock Services attract more customers at a lower cost, leading to rapid business growth. 

SEO & Website Optimisation

  • Strengthened internal linking and improved page structure
  • Created new service-focused landing pages
  • Applied conversion rate optimisation strategies

Google Ads Strategy

  • Built new campaigns from scratch, launching after the holiday season for maximum impact
  • Constantly monitored and optimised ad performance
  • Used SEO insights to refine ad copy and targeting

Cross-Channel Synergy

  • Leveraged high-performing SEO content for Google Ads
  • Used ad copy data to improve SEO-driven content
  • Created a feedback loop between organic and paid strategies

Scaling for Growth

  • As demand increased, we expanded service pages and ad campaigns
  • Helped Western Lock Services hire new staff in just three months—way ahead of their initial growth target

The Results

1234/4

Google Ads Performance

  • 1,039 conversions (Jan–Aug)
  • $17 average cost per conversion (well below industry benchmarks)
  • 6.83% average click-through rate (double the industry standard)
  • 18.54% conversion rate (4x the industry average)
Western Lock Services’ Google Ads’ sponsored content
  • 14x ROAS (5x higher than industry standard)
  • 60% lead success rate, with an average customer value of $400
  • Business expansion and staff hires within three months
  • 61.75% increase in organic traffic
  • 289% increase in ranked keywords (from 56 to 218)
  • #1 ranking for “locksmith west Auckland”
  • Competitors saw a 36–40% drop in rankings while Western Lock Services surged ahead

Turning SEO & SEM into Business Growth

With a smart, integrated approach to SEO and Google Ads, The Optimisers helped Western Lock Services go from struggling to thriving. The numbers speak for themselves—higher rankings, more leads, and real business growth.

Want to see how SEO and SEM can drive results for your business?

Contact us