Search is changing faster than anyone expected. The old world of keywords, blue links, and predictable traffic is giving way to AI-driven discovery. Generative engines are no longer just supporting the search journey, they’re shaping it. For businesses, that means the playbook that worked for twenty years is no longer enough.
This playbook unpacks what the shift really means for New Zealand brands. It explores why clicks are collapsing, how user behaviour is evolving, who the new gatekeepers are, and most importantly, what you can do to stay visible and relevant in the generative era.
Whether you’re a marketer, a business leader, or simply someone trying to understand where discovery is heading, these five chapters give you the context, frameworks, and strategies you need to adapt.
