Most NZ brands are not showing up in AI search results. Not because their websites are poorly built or their SEO is broken, but because the content they have published…
Read More
Every year, Google’s I/O conference creates an abundance of tech headlines and lengthy blogs. This year was no different, and while reading all 100 of Google’s announcements will give you a broad overview, a targeted deep dive is…
Read More
The real revolution in SEO is Search Everywhere Optimisation Since the inception of our first digital agency in 2009, SEO gave marketing leaders a tidy mental model. Win the Google…
Read More
Search interfaces have changed fundamentally in 2026. AI-generated overviews now appear above organic results, synthesising answers from multiple sources. Zero-click results, in which the search engine resolves the query itself,…
Read More
For years, SEO has centred on keywords. If you wanted to rank for “home loans”, it was often about making that phrase clear in the right places, such as titles,…
Read More
For more than a decade, SEO felt predictable. You identified a keyword. You created a page targeting that keyword. You optimised headings, adjusted density, built links, and, if you did…
Read More
OpenAI has confirmed what many in the digital marketing world suspected was coming: ads are officially on the roadmap for ChatGPT. They’re not live yet. They’re being tested in the US only. And if you’re a paying…
Read More
The way Kiwis search and shop online is about to change dramatically. AI Mode - Google's new AI-powered search experience. Tama Payne - SEO/GEO Specialist - The Optimisers – is…
Read More
Digital Marketing is Evolving Faster Than Ever 2024 was a disruptive yet exciting year in digital marketing. Now, three months into 2025, the pace of change in the digital landscape is…
Read More
