Your place or ours, we have the training option to suit.
Why our training
- Up-to-date with what works now – Search has dramatically shifted with AI, generative models, tools like ChatGPT, Perplexity, voice, local search, and more. We cover the latest in “what works” and “what’s coming.”
- Geo-targeted & local search focus – Getting customers in your region, optimising for “near me” searches, local maps, geo-based ranking signals.
- Conversion focused – SEO without converting visitors is half-a job done. We blend SEO + GEO (generative engine optimisation – getting into tools like ChatGPT, AI Mode and AI Overviews) with CRO (conversion rate optimisation) so that your efforts in attracting visitors generate real revenue.
- Hands-on and practical – Not just theory. You’ll work with real tools, run audits, test ideas, see what works and why, and leave with improvements and a plan you can start applying immediately.
What You'll Learn
SEO & GEO / Generative Search (AI Overlays)
- Latest SEO strategies for search in 2025 — what Google, AI & generative models expect.
- How GEO / local search works: optimising for local ranking, local content, maps, directories, “near me” searches.
- What AIO / generative search means for your content and visibility.
- Hands-on demos: tools, frameworks, audits to assess your site, see where you’re missing opportunities.
Conversion Rate Optimisation (CRO)
- Understand visitor behaviour and how to leverage your data to improve sales.
- Techniques for improving UX, site flow, content clarity, landing pages.
- Testing & measurement: A/B testing, experimentation, using analytics to validate your assumptions.
- Quick wins: what simple changes often produce big gains.
Who Should Attend
- Business owners, marketers, or teams responsible for growing visibility online.
- Web / digital / content managers who want to bridge the gap between traffic and conversions.
- Marketers who want to understand what their agency or SEO partner is doing, so they can evaluate, contribute, or lead better.
- Anyone curious how AI, generative search, and local search affect their marketing strategy.
- Companies that want to gain a competitive advantage.
Our Training Options
Full-Day Workshop (In-Person in Auckland at The Optimiser’s offices or at your location) – Combining SEO + GEO + CRO for an immersive experience.
Half-Day Workshops – Choose SEO + GEO or CRO if you prefer to focus on one area.
Online – Live training online crafted for your business.
Content Case Studies
Our curated team of experts are driven by one thing and one thing only; our client’s success.
