Be the brand AI chooses
Be the brand AI trusts. Get discovered, mentioned, and recommended across today’s AI-powered search tools.
+300
people use ChatGPT weekly, with users sending over 1 billion messages per day.
+70
of Gen Z and Millenials trust AI-generated answers more when brands are mentioned in responses.
+200&
increase in branded citations across AI search platforms in 2024 alone.
+3.5
AI-assisted searches expected monthly by the end of 2025.
Traditional SEO gets you ranked, GEO gets you mentioned.
AI tools like ChatGPT, Claude, Gemini, Perplexity and Google’s AI Overviews are answering more questions directly, which means less traffic clicking through and more answers staying inside AI. If your brand isn’t being cited in those responses, you’re invisible.
That’s where Generative Engine Optimisation (GEO) comes in. It’s the next step in search, making sure AI knows you, trusts you, and talks about you when customers are looking for answers that count.
At The Optimisers, we help Kiwi businesses stay ahead of the shift by building visibility in the places AI pulls its information from. GEO puts your brand in the answers that matter, helping you stay ahead while others are still wondering why their visibility dropped.
AI Search Approach
Our GEO Services
Choosing The Optimisers for Generative Engine Optimisation gives you a new playbook built for an AI-first internet. We combine proven SEO expertise with cutting-edge AI strategies to help your brand appear, be cited, and be trusted in generative search results. Here’s how we make it happen:
AI Visibility Audit
We start by running a comprehensive audit of your brand’s current presence in AI-driven search results. We uncover where you’re being cited, where you’re missing, and the biggest opportunities to improve your visibility.
Content Optimisation for AI Citation
We refine your existing website content and create new assets designed to be understood and cited by AI models. That means adding authoritative references, trustworthy data, and structured language to make your expertise shine.
Digital PR
Visibility starts with credibility. We build that credibility with targeted digital PR, expert mentions, and high-value features in respected outlets, making AI engines trust your expertise.
Intent Specific Content Creation
Different queries need different content. We develop tailored pages and resources that cover informational searches (“What is GEO?”), comparison queries (“Best [service] in New Zealand”), navigational queries (finding your brand directly), and transactional pages that drive conversions.
Structured Data and Technical Enhancements
Schema markup, fast-loading pages, and technically sound websites make it easier for AI engines to parse and prioritise your content. We handle the behind-the-scenes improvements so that your site is machine-readable.
Multi-Channel Content Distribution
AI models learn from everywhere across the internet, not just your website. We help you show up on platforms like Reddit, LinkedIn, and niche industry networks, expanding your reach and influence over AI-driven results.
Al-Driven Competitive Research
We audit how AI models interpret your brand online, spot missing content or optimisation gaps, and compare your visibility and sentiment against top competitors across major platforms.
GEO & Conversational Keyword Tracking
AI search doesn’t work like traditional Google rankings, so your keyword tracking shouldn’t either. We monitor the real questions people are asking inside tools like ChatGPT, Claude, Gemini, Perplexity and AI Overviews, then track how often your brand appears (and where you’re missing out).
Our Philosophy
Keep it real, keep it measurable
We don’t guess. Every recommendation is backed by real AI behaviour and real performance insights, so you always know what’s working and why.
Optimise for people first, AI second
Great GEO starts with human clarity. We create content that genuinely helps users, and just so happens to be easy for AI tools to understand, trust, and cite.
Move fast and stay curious
AI shifts quickly, so we keep adapting. Short testing cycles, constant learning, and always watching how search tools evolve. If something changes, we’re already on it.
Earn trust, don’t chase it
AI engines cite brands they trust. We focus on building long-term credibility, the kind that comes from solid content, strong signals, and a reputation that holds up everywhere online.
How Our GEO Process Works
We’ve spent years mastering SEO and now apply that same clear, data-backed approach to GEO. Here’s what working with us actually looks like, step by step:
Step 1. Discovery & Audit
We begin by mapping out how your brand currently appears across AI tools. That includes checking where you’re being cited, where you’re missing, and how your visibility stacks up against competitors. It gives us a clear picture of your digital footprint in the AI landscape.
Step 2. Strategy Development
With the audit in hand, we build a tailored GEO roadmap for your business. This roadmap covers everything from on-site improvements and new content opportunities to digital PR angles and technical enhancements that help AI understand and trust your brand.
Step 3. Content Optimisation
Next, we refine your website content so it’s both helpful for people and easy for AI to pull from. That means adding clear sources, strengthening your topical authority, and structuring your pages in ways AI tools naturally cite when generating answers.
Step 4. Authority Amplification
AI engines favour brands with strong, credible signals across the web. We boost those signals by securing expert mentions, earning high-quality backlinks, and supporting your brand with targeted digital PR, all aimed at making AI more confident in recommending you.
Step 5. Monitoring & Reporting
GEO isn’t a one-off job. We track your AI citations over time, watch for shifts in search behaviour, and keep an eye on what competitors are doing. That lets us refine your strategy continuously so you stay ahead of changing AI models and new search trends.
Make sure your brand shows up when AI answers.
AI search is changing how customers find businesses, and if you’re not being cited, you’re already falling behind. Our GEO service helps your brand stay visible, trusted, and recommended across the tools people rely on every day. This is your chance to lead, not follow, as AI reshapes search.
Book Your GEO Consultation
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Our curated team of experts is driven by one thing and one thing only; our client’s success.
FAQ’S
Frequently asked questions about Google’s AI Overviews, LLMs and AI Search Optimisation.
What is the difference between AI Search Optimisation and Generative Engine Optimisation (GEO)?
AI Search Optimisation is the practice of optimising content so that it is easily discoverable and accurately interpreted by AI-powered search engines, such as ChatGPT, Google’s SGE (Search Generative Experience), Bing AI, or internal enterprise AI search systems.
GEO refers to tailoring content to influence how it is used or generated by generative AI models, including large language models (LLMs) such as ChatGPT, Gemini, and Claude.
Why are brand mentions and citations important for AI SEO?
Just as backlinks boost Google rankings, mentions and citations on authoritative sites help AI systems identify your brand as a credible source. This “entity-first” strategy ensures your brand appears in AI-generated responses.
What technical elements are key to making content AI-ready?
Important elements include crawlability, page speed, mobile responsiveness, and use of structured data (e.g., schema markup). These ensure that large language models can properly parse and utilise your content.
How does EEAT tie into AI SEO
EEAT—Experience, Expertise, Authoritativeness, Trustworthiness—is critical for AI visibility. AI SEO involves optimising author bios, verifying credentials, updating stale content, and ensuring accuracy so that LLMs view your site as credible and citation-worthy.
