Resource Hub
AI Search & SEO
Tools Directory
The tools The Optimisers use and recommend — for GEO, AEO, SEO,
analytics, and intelligent automation.
analytics, and intelligent automation.
28 Tools · Updated 2026
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Showing 28 tools
Our Tools
Our Tool
NZ
ARS Scanner
Our proprietary Agentic Readiness Score tool. Scans your website across 40 criteria and 5 pillars to produce a full readiness report with failure modes, business impact, and prioritised recommendations.
Our Tool
Free Guide
FAN Framework Guide
Our proprietary GEO keyword research methodology. Covers fan-out mapping, authority-signal alignment, and node architecture — with NZ-specific examples and a step-by-step workflow.
Our Tool
Free
Agentic AI Glossary
35 key definitions for the agentic era — GEO, AEO, DEO, machine legibility, delegated commerce, AI crawlers, and more. Built for NZ and Australian marketers navigating AI search.
Our Tool
Free
AI Search Playbook
Our complete AI search strategy guide — covering GEO, AEO, query fan-out, the FAN Framework, and measurement for the zero-click era. Built for NZ and Australian mid-market brands.
GEO / AEO Tools
Freemium
Perplexity
AI-powered search engine that surfaces its "Steps" tab — showing you the sub-queries it generates in real time. Essential for fan-out research and testing your GEO content coverage.
Paid
Otterly
Tracks brand visibility and link citations across AI search platforms. Monitors mentions in ChatGPT, Perplexity, and AI Overviews — and flags when competitors are being cited instead of you.
Paid
Peec AI
Comprehensive GEO platform tracking brand visibility across ChatGPT, Claude, Gemini, Perplexity, and DeepSeek. Benchmarks your AI share-of-voice against competitors across multiple platforms simultaneously.
Free
Schema.org
The vocabulary standard for structured data markup. Implementing Schema correctly is foundational for machine legibility — ensuring AI agents can read, interpret, and act on your site's data.
Free
Rich Results Test
Google's official tool for validating structured data markup. Test any URL or code snippet to confirm your schema is correctly implemented and eligible for rich results and AI citation.
Free
llms.txt Standard
The specification for the llms.txt file — a markdown document hosted at your root directory that provides AI crawlers with a high-speed briefing on your business, content, and data structure.
SEO Tools
Paid
Ahrefs
Industry-leading SEO platform covering keyword research, backlink analysis, content explorer, and site audits. Now includes AI References tracking for brand mentions in ChatGPT, Gemini, and Perplexity.
Freemium
Semrush
Comprehensive SEO and marketing platform. Includes AI Overviews tracking, keyword research, competitive analysis, and AI visibility tools. Strong choice for teams managing both SEO and GEO simultaneously.
Free
Google Search Console
Google's free tool for monitoring search performance and indexing. Filter query reports for question-format queries to identify GEO anchor query opportunities from your existing organic traffic data.
Freemium
Screaming Frog
Desktop SEO crawler for comprehensive site audits — broken links, redirect chains, metadata gaps, and schema markup validation. Essential for identifying machine legibility issues before an AI audit.
Paid
BrightEdge
Enterprise SEO platform with strong AI Overview tracking and content intelligence capabilities. Particularly useful for large NZ and Australian organisations managing complex content ecosystems across multiple domains.
Analytics Tools
Free
Google Analytics 4
Track AI-referred traffic from ChatGPT, Perplexity, and Copilot referral domains directly in GA4. Set up custom segments for chat.openai.com, perplexity.ai, and copilot.microsoft.com to benchmark AI-sourced sessions.
Freemium
Similarweb
Traffic intelligence platform for competitive benchmarking. Use it to understand how much AI-referred traffic your competitors are receiving and to identify which query types are driving the most discovery-stage visits.
Free
Looker Studio
Google's free dashboard and reporting tool. Build custom GEO and SEO reporting dashboards that blend GA4 data, Search Console data, and AI citation tracking into a single executive-ready view.
Freemium
Hotjar
Behavioural analytics with heatmaps and session recordings. Use it to understand how AI-referred visitors interact with your content differently from organic search visitors — and optimise your node architecture accordingly.
Automation Tools
Freemium
n8n
Open-source workflow automation platform for building agentic loops. Use n8n to monitor competitors' machine-readable data, automate schema updates, and trigger content refreshes when AI citation frequency drops.
Freemium
Zapier
No-code automation platform for connecting your GEO, SEO, and analytics stack. Build workflows that alert you when AI citation frequency changes, sync data across tools, and automate routine content updates.
Freemium
Make
Visual automation platform for building complex multi-step workflows. Strong alternative to Zapier for teams that need conditional logic and multi-branch automation across their GEO and content operations stack.
Paid
OpenAI API
The OpenAI API for building AI-powered content workflows. Use it to automate GEO content auditing, generate schema markup at scale, and test how GPT responds to anchor queries about your brand.
Paid
Claude API
Anthropic's Claude API for building AI-assisted content and automation workflows. Test how Claude interprets your brand content, audit chunk-level retrievability, and build GEO content operations at scale.
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Right Stack?
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combination for your GEO, SEO, and agentic readiness goals.
combination for your GEO, SEO, and agentic readiness goals.
