Two guides, one form. Choose B2B for the NZ and AU business-to business playbook, or B2C for Reddit B2C Marketing, written for Kiwi consumer brands. We’ll send whichever one you pick.
As Presented at Digital Day Out 2026 · Cordis Hotel, Auckland
Turn Reddit Into Pipeline
and AI Visibility
Richard Conway (CEO, The Optimisers) and Sophie Neate (Global Head of Digital Marketing and Content, ABB)
shared the dos and don'ts on stage. This page gives you the full playbook, plus the team that can run it for you.
shared the dos and don'ts on stage. This page gives you the full playbook, plus the team that can run it for you.
The Guide Offer
The Reddit marketing guide for NZ and AU
This is the playbook behind the AMA. It shows you how to build an authentic Reddit presence that earns LLM citations and drives pipeline across the Tasman, without getting torn apart by the community on day one.
- The Five Pillars framework, adapted for NZ and AU markets
- A ready-to-use subreddit stack for your ICP, local and global
- The 30, 60 and 90 day account and credibility building timeline
- How to earn LLM citations via Reddit, and how to track them monthly
- A full 90 day launch plan, week by week
Reddit Marketing
for NZ & AU Businesses
for NZ & AU Businesses
Get your free copy
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Proof
Results, not vanity metrics
This is the playbook behind the AMA. It shows you how to build an authentic Reddit presence that earns LLM citations
and drives pipeline across the Tasman, without getting torn apart by the community on day one.
and drives pipeline across the Tasman, without getting torn apart by the community on day one.
500%
increase in local search traffic for Craigs IP
190%
increase in sales for Boardertown
Why Reddit
Why Reddit should be on your radar
The channel most NZ and AU marketers are still ignoring
33%
of Australians aged 16 and over used Reddit in the past month
16%
of people in AU and NZ use Reddit regularly, against a global average of 11.9%
31 min
increaseaverage time Australian users spend on Reddit every day
3.97%
of global Reddit traffic comes from Australia, the fourth largest market in the world
Services
Reddit is one channel. We cover the whole map.
The thinking behind the AMA runs through everything we do: show up where your customers
actually look, earn their trust, and tie every dollar back to revenue.
actually look, earn their trust, and tie every dollar back to revenue.
AI / GEO
Get your brand cited in ChatGPT, Perplexity and Google AI Overviews before your competitors work out what GEO stands for.SEO
Rankings that turn into revenue, backed by Digital PR that earns links worth having.Performance Media
Google Ads, paid social and programmatic that pay their own way.Content Marketing
Content your customers actually want to read, built to be found.Data
Know what is working, what is not, and where the next dollar should go.CRO
More of the traffic you already have, turned into enquiries and sales.Pick your next step
Enjoy the rest of Digital Day Out
Come and say hi if you spot us around the Cordis. Otherwise grab the guide, and we will see you in your inbox.
